![]() You may think that sharing memes is only acceptable with your close friends or personal social media followers, but marketers can get in on the meme trend in creative ways, like when Virgin Media used the “ success kid” to market its products to consumers.Ĭreating your own meme is an easy way to set yourself apart from your competitors and build a community around your brand. Memes are images that are accompanied by humorous captions and this carefree type of content often goes viral. If you have any idea of social media, then you have no doubt seen a meme. This will make your content easier to consume and more interesting leaving you to sit back and watch your time on page soar. Try placing them in your otherwise word-heavy content such as articles and blogs. high-quality photos can be taken from any smartphone.Īlternatively, there are an endless amount of quality photos on photo-sharing sites such as Flickr and Morgue file that can be acquired for free using creative commons licenses. Instead, invest in photography that’s created just for you. Boring, stale photographs used without brand guidelines don’t do anything to differentiate your brand from the rest of your online competition. But this type of visual content isn’t always effective. Stock photos are the most popular form of visual content, according to Search Engine Journal. Here are some of the many visual content types you can create and how they can further your brand this year There are some great free tools available, such as Canva, to create infographics, and Infogr.am to create graphs. Making your own visuals doesn’t have to be difficult or time-consuming. When Making Your Own Visual Content Pays Off Brands aren’t investing the time to make their own. ![]() Despite this, 71% of marketers spend less than five hours a week making visuals, meaning many visuals are borrowed from other sources. That’s an increase of 130% from 2015, when the number was 40.5%. According to Search Engine Journal, in 2016, 53% of marketers said they published visual content between 91 and 100 percent of the time. What Makes Visual Content So Great?ĩ0% of information that comes to the brain is visual, so it makes sense that visual content would have more “sticking” power with audiences than text-only content. So what makes this year different? It’s simple: more companies are taking advantage of new visual formats, leveraging them in new ways and enjoying a lot of success doing it. Marketers have dubbed each of the past few years the “year of content marketing.” It happened in 2015, 2016, and now we’re saying the same thing in 2017. Visual content is nothing new in the marketing world.
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